Got an email from my former program director at KEEZ-FM - a very talented guy that went by the name Jeff Nixx.

We swapped some emails about the future of radio. He shares my passion, but too is looking towards a horizon that seems to be shrouded in haze.

Then I read this great article in the Washington Post, which I found via my friends at Hear 2.0.

Here is an excerpt:

Radio, shedding talent as fast as it loses audience, is rapidly becoming irrelevant to the younger generation. Yet most Americans still listen to something for much of the day. Radio could be the way into those ears, but only if it invests in creating compelling reasons to be there, only if it grabs hold of us the way the voices of past decades connected to the loves, pains and dreams of young listeners. As always, the future lies in the past.

Want to help save radio? So do I. Let's figure this out together...

Labels: radio

This entry was posted by Mike Nolan, on Tuesday, June 3, 2008. You can leave your response.