Seth Godin
Another great post today by Seth Godin.
If you only follow one other blog, make sure it is his. He's the sharpest guy in the Northern Hemisphere writing and talking about marketing.*
Read the post, but the gist is about choosing between being "Pop" and being about "Passion." Though true about most everything, it is especially true about commercial radio.
I keep trying to figure out how to save radio. I know the "Pop" curve isn't working too well, and feeble attempts at moving to "Passion" get stuck in the middle.
Read the post, you'll understand what I mean.
Mike
*The best marketer in the Southern Hemisphere is Mark Ritson - a great professor at Melbourne Business School
If you only follow one other blog, make sure it is his. He's the sharpest guy in the Northern Hemisphere writing and talking about marketing.*
Read the post, but the gist is about choosing between being "Pop" and being about "Passion." Though true about most everything, it is especially true about commercial radio.
I keep trying to figure out how to save radio. I know the "Pop" curve isn't working too well, and feeble attempts at moving to "Passion" get stuck in the middle.
Read the post, you'll understand what I mean.
Mike
*The best marketer in the Southern Hemisphere is Mark Ritson - a great professor at Melbourne Business School
This entry was posted by Mike Nolan, on
Monday, May 5, 2008.
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