Guy Kawasaki tells the tale in "The Art of the Start" that great businesses don't start out trying to make money - they start out making meening.

I go through this list of ideas with clients and students when coming up with new products or promotions. Feel free to use them to jump start the "opportunity" process.

1. What’s expensive, that could be cheap?
2. What’s waiting, that could be happening?
3. What’s hard that could be easy?
4. What’s boring that could be fun?
5. What’s work that could be play?
6. What’s for them, and not for us?
7. What’s tomorrow, that could be now?
8. What’s itching, and needs to be scratched?
9. What’s ordinary, that could be magic?
10. What’s pain, that could be pleasure?

Let me know your thoughts!

Labels: Entrepreneurship, ideas, making meaning

This entry was posted by Mike Nolan, on Wednesday, February 6, 2008. You can leave your response.